My entry for the 2018 D&AD New Blood Awards.
The Challenge: Use the power of sport as a catalyst for change, with an innovative adidas product, service, brand experience or campaign for 17-25 year olds in a key city. What can adidas do for or with them to improve the fabric of their city?
Your idea could be rooted in the life- transforming nature of sport, or you could explore the potential for sport-based activities to impact on other city issues.
Discipline: Product Design
Duration: October 2017 - March 2018