ADIDAS SPORT TOWER

My entry for the 2018 D&AD New Blood Awards.

 

The Challenge: Use the power of sport as a catalyst for change, with an innovative adidas product, service, brand experience or campaign for 17-25 year olds in a key city. What can adidas do for or with them to improve the fabric of their city?

 

Your idea could be rooted in the life- transforming nature of sport, or you could explore the potential for sport-based activities to impact on other city issues.

 

BEHIND THE PROJECT

 

 

Discipline: Product Design

 

Duration: October 2017 - March 2018

 

Client: Adidas

 

 

 

 

 

 

 

Copyright © 2017 Andrea Rizzotto      andrearizzotto1995@gmail.com